Coca-Cola Becomes Wydad AC’s Digital Partner

Wydad Athletic Club is pleased to announce a major new partnership with Coca-Cola, which joins the club as its Official Digital Partner. This collaboration strengthens Wydad’s digital ecosystem through modern storytelling, interactive content, and innovative fan-engagement initiatives designed to elevate the supporter experience across all platforms.

Coca-Cola’s involvement reflects a growing trend in global football in which major brands invest in the digital transformation of clubs with strong cultural impact. With one of the largest fan bases in Africa and a rapidly expanding online audience, Wydad AC offers a dynamic environment for creative digital activations that connect tradition with a new generation of supporters.

The partnership includes co-branded campaigns, community initiatives, youth-focused content formats, and real-time fan interaction across social media. It also supports the club’s long-term strategy to merge technological development with its identity as a symbol of Casablanca and Moroccan football.

Beyond a sponsorship agreement, this alliance represents a shared vision anchored in creativity, accessibility, and community engagement. Together, Wydad AC and Coca-Cola aim to set new standards for digital presence in African football.