Wydad Sets the Benchmark in Digital Reach

Wydad Athletic Club continues to strengthen its position as one of Africa’s most influential football institutions in the digital sphere. According to recent industry analyses, the club now exceeds six million followers across its major platforms, placing it firmly among the top-ranked teams on the continent in terms of engagement, visibility, and content performance.

Over the past few seasons, Wydad has shifted from a traditional communication model to a comprehensive digital strategy built on authentic storytelling, high-quality video production, greater transparency, and deeper interaction with its supporters. This evolution includes behind-the-scenes access, matchday features, historical documentary series, and youth-focused initiatives designed to reflect the club’s identity and heritage.

Wydad’s rise in the digital space is also driven by its exceptionally passionate fan base, one of the largest and most active in North Africa. Their continuous participation has transformed the club from a domestic powerhouse into a global digital reference followed across the Middle East, Europe, and diverse African diaspora communities.

By investing in technology, modern production capabilities, and data-driven communication tools, Wydad AC is building a sustainable digital ecosystem that strengthens its global image and expands its influence well beyond the pitch. This milestone marks a new era in which the club evolves from national champion to continental leader in digital engagement.